Concept-to-shelf studio · Home & personal care
Your formula works in the lab. Let's make sure it survives the plant.
Founder-led formulation, claims and scale-up for independent and international brands — from first formula to a manufacturer's first run, without surprises.
25
Years in R&D
Home care, personal care & fragrance across three continents
50+
Launches led
Zero compliance flags: FDA, IFRA, REACH, CLP, CARB
$100M+
Revenue protected
Kept on shelf across NA, EMEA and LATAM
3
Patents held
Hair science and delivery systems
Career results across 25 years at Reckitt and KDC One.
Where are you stuck?
Three doors in. Pick the one that sounds like your week.
Concept
Stuck at the concept?
An idea, maybe a brief, but no formula yet and no senior R&D leader in-house.
Concept-to-Handoff Development
Formula
Stuck at the formula?
A first formula exists, or the claims route is unsettled, and money is about to be spent.
Formulation & Claims Sprint
Factory
Stuck at the factory?
It works in the lab. The plant, the fill line or the CMO fit is where it could die.
Scale-Up & CMO Transfer
The Ladder
Four services. Start where you are.
Transfer Readiness Review
I diagnose: a short, fixed-fee review of your transfer spec and plant assumptions, with a written risk list and a go, fix or stop call.
Formulation & Claims Sprint
Every claim mapped to the test that proves it, before money is spent proving the wrong thing.
Scale-Up & CMO Transfer
Tech transfer, plant shortlist and first-run oversight, from someone who has run the factory floor.
Concept-to-Handoff Development
The full crossing, from first sketch to a manufacturer's first run, with one partner throughout.
Not sure where to start?
Describe your challenge. Get the right service and next step.
AI-powered first read. Farid reviews every engagement personally.
Your recommendation
Tell me what you're making, and I'll point you to the right rung of the ladder.
The film
Both sides of the factory gate.
How I work
Director-level judgment on every decision. No handoffs.
Proof, not promises
Every claim is mapped to the test that proves it, before money is spent proving the wrong thing.
Both sides of the table
Brand-side at Reckitt, manufacturer-side at KDC One. I bring the plant shortlist with me.
Every risk named early
A written risk list at every gate with a go, fix or stop decision, while fixing is still cheap.
About
I know where strong formulas die — because I've buried a few.
I have sat on both sides of the contract manufacturing table: brand-side at Reckitt, supplier-side at KDC One. Atelier Première is founder-led — I am the Head of R&D on every project, from first call to first run.
Follow on LinkedInMission
Turn promising concepts into products that prove what they claim, with every risk named before the money is spent.
Vision
A founder with a great idea shouldn't need a big company behind them — just the right partner beside them.
Book a call
30 minutes. Your product, your risks, a clear next step.
Prefer to write?
Tell me where you need help.
A few lines is enough. Share what you're making and where it's stuck, and I'll reply personally.